Podcast #6 with Sid Ganis & Jeff Garlin

Sid Ganis, who once ran the motion picture marketing campaign for Star Wars, talks about how to market a motion picture successfully. Jeff Garlin, Comedian, Co-star and Executive Producer, talks about what makes a great movie trailer and the importance of using the right music for a movie trailer. Ellen Dimler, Editor of the winning drama trailer, Jarhead, talks about the process of editing a trailer.

SHOW NOTES:

0:15 - Introduction

3:26 - Sid Ganis, who once ran the motion picture marketing campaign for Star Wars, talks about how to market a motion picture successfully, how the business of marketing a motion picture has changed, and the importance of developing and maintaining a fan base for movie franchises.

5:46 – Jeff Garlin, Comedian, Co-star and Executive Producer, talks about what makes a great movie trailer, the importance of using the right music for a movie trailer, how trailers play a role in the success of a motion picture, and who his favorite film composers are.

11:26 – Ellen Dimler, Editor of the winning drama trailer, Jarhead, talks about the process of editing a trailer, how the music of Jarhead's trailer contributed to its success, and how she decided to select the music for Jarhead's trailer.

14:20 - Music Medley. 1) Possessed Orchestra by Maarten Spruijt 2) The Time Has Come by Gabriel Shadid and Tobias Marberger 3) Fearless by Veigar Margeirsson 4) Is It Dead Yet? by Maarten Spruijt 5) Panic Attack by Gabriel Shadid and Tobias Marberger 6) Agenda by Gabriel Shadid and Tobias Marberger 7) Behind You by Simone Benyacar and Craig Garfinkle. All seven production music tracks are available in the APM music library, and are in the Epic Score and Siren Cues music libraries specifically.

This podcast is produced by the world’s most diverse, innovative and largest production music library and music services company, APM Music.