Based in the heart of the Entertainment District in downtown Toronto, Canada, hard is a 100% Canadian production music company. With decades of experience in both the Audio Visual world and mainstream music industry, principals Ross J. Hardy and Craig McConnell are perfectly positioned to tap into a wide array of talent, from the freshest faces to established Juno winners (Canadian Grammy). hard is an ethically sourced, world-class, edgy, modern and contemporary catalog that takes great pride in bringing the very best of Canada to the world.